FOR IMMEDIATE RELEASE
DATE: January 27, 2010
CONTACT: Ken Nelson
Sr. V.P., Director of New Media
(949) 218-2665 ● knelson@soleousa.com
Soléo Organics by Skin Elements USA Awarded Product Merit by Nutrition Business Journal
San Clemente, CA – Skin Elements USA, LLC, exclusive distributor of Soléo Organics All Natural Sunscreen to the Americas, and the top rated sunscreen by the Environmental Working Group has been awarded the 2009 Product Merit Award by the Nutrition Business Journal. A clip of the announcement can be found at http://subscribers.nutritionbusinessjournal.com/natural-care/0101-skin-organics-soleo/wall.html. The full article is available to subscribers of the Nutrition Business Journal.
“Soléo, developed in Australia, offers an evolution of choice by providing a very water resistant, biodegradable, and effective sunscreen without the use of chemical ultra-violet absorbers, synthetic preservatives, or artificial fragrances,” says Rick Sample, CEO, Skin Elements USA, LLC. Soléo Organics All Natural Sunscreen meets the needs of all demographics and particularly parents who want to protect their children. Sample continues, “The Wal-Mart mom and the Saks mom both want a sunscreen that’s safe for their kids.”
“Soléo was formulated using naturopathic principles, with the idea that what goes on your skin, should be safe to go in your body,” says Dr. Tony Kovacs Executive Vice President, Skin Elements USA, LLC. “Our ingredient list includes items that anyone can pronounce like zinc-oxide, macadamia nut oil, and green tea extract, to name a few,” adds Dr. Kovacs. “By using ingredients that are beneficial and useful to the body, we have developed a unique sunscreen product that is safe for the family, safe for the environment, and performs effectively under harsh conditions.”
Skin Elements USA will be featuring Soléo Organics All Natural Sunscreen at ExpoWest in Anaheim, CA March 12-14, 2010, booth number 3201.
For more information on Soléo Organics All Natural Sunscreen or Soléo Organics Marine Mist, please visit us on the web at www.soleousa.com or call Skin Elements USA, LLC at (949) 218-2665. Soléo Organics All Natural Sunscreen can be found at fine natural markets, surf shops, dive shops, and other retail locations near you as well as online.
About Nutrition Business Journal
Nutrition Business Journal is a research, publishing and consulting company serving the nutrition, natural products and alternative health care industries. NBJ is a monthly executive journal focusing primarily on the nutrition industry. NBJ also addresses how this industry impacts the larger food, pharmaceutical and health care industries. Each issue discusses business activities, market size/growth, trends, and opportunities in the nutrition industry, which NBJ defines as dietary supplements, herbs, natural foods, and natural personal care products.
About Skin Elements USA, LLC.
In 2006, Skin Elements USA, LLC. was formed to bring to market the next evolution of skin care products created in Australia based on the newly discovered Skin Elements formula (SE Formula™). The SE Formula™ is a unique combination of cutting edge science with all natural and organic ingredients. After seven years and over $6 million invested, our highly skilled team of Naturopaths and Formulating Chemists, utilizing the latest technology available, developed the SE Formula™. Our products use only natural and organically sourced ingredients and adhere to Naturopathic principles for holistic health and well being. For more information or questions, please contact Ken Nelson at (949) 218-2665 or knelson@soleousa.com.
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A sunscreen company that made claims implying rival sunscreens contain chemicals that are “more dangerous than the sun itself” has been found to have abused consumers’ trust.
A complaint to the (Australian) Therapeutic Products Advertising Complaints Resolution Panel raised concerns about an advertisement on the website of Skin Elements that claimed many sunscreens contained “dangerous” chemicals such as oxybenzone and titanium dioxide.
The ad contained phrases such as, “some doctors claim [oxybenzone is] more dangerous than the sun itself” and “oxybenzone can change the way hormones work in our bodies ... that could mean ... something as potentially life-threatening as hormone sensitive cancers like breast, prostate, ovarian cancers”.
The company’s own sunscreen brand, Soleo Organics, was a “safe alternative”, the ad said.
The panel found the claims were “likely to undermine important public health messages” and could cause people to avoid using sunscreens.
Although some of the individual claims about possible harmful effects of particular sunscreen ingredients “could be regarded as extrapolations from some preliminary evidence”, the panel was not satisfied that the claims were supported by enough evidence to warrant their use in advertising, it said.
The ad “abused the trust and exploited the lack of knowledge of consumers, contained language that was likely to cause fear and distress in consumers, made comparisons that were misleading and were not balanced, and contained comparisons that implied that other sunscreens were harmful”, the panel found.
It directed Skin Elements to publish a retraction on their website for a full year, and not make the claims again.
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